Discover the top 7 AI tools every digital marketer needs in 2026 to boost productivity, improve SEO, and enhance social media strategies.
What is AI in Digital Marketing?
AI, for artificial intelligence, refers to machines doing things that would be considered intelligent if a human were doing them. By leveraging AI tools in digital marketing, these are the ways you can make better decisions and save time, leading to better results.
AI can:
· Assist in customer service (i.e., chatbots)
· Execute content (blog posts, social media)
· Optimize ads
· Analyze data
· Customize the customer experience
Now, let’s see the 7 key AI tools that will help you skyrocket your digital marketing campaign in 2026.
1. Chatgpt By Open AI
Ideal for: Creating content, serving customers, and brainstorming ideas.
ChatGPT is an Artificial Intelligence language model by OpenAI. It writes articles, social media posts, email drafts and much else. It knows what you want it to do and can churn out some great text in a matter of seconds! ChatGPT can even assist with customers inquiries automatically.
How can digital marketers use ChatGPT?
Content Creation: It could assist in writing blog posts, social media content or even product descriptions. This saves a lot of time.
SEO Help: ChatGPT can also produce SEO-friendly content with appropriate key-words. You can even tell it to insert certain keywords.
Customer service: ChatGPT can be integrated in a chatbot as an efficient way to answer customer questions.
Pro Tips: Use ChatGPT to brainstorm blog ideas, create product descriptions, or respond to frequently asked customer question.
Best for: Writing long-form content and copywriting.
Jasper AI is an awesome resource for digital marketers who have to crank out a ton of content quickly. It can write long blog posts, ad copy, social media captions and even emails. It utilizes sophisticated AI to ensure that the content sounds natural and interesting.
How does Jasper AI benefit digital marketers?
Content That’s SEO-Optimized: Jasper will assist you in creating blog posts appropriate for search engines, providing keyword and topic tips. It will make your things rank well in Google.
Speed: In just a few minutes, it can produce hundreds of words. This will enable marketers to save time when they have a great need for mass content quickly.
Content Variations: Jasper can generate multiple versions of a single content. This can be very useful if you’re A/B testing your ad copy or social media posts.
Pro Tips: Try Jasper AI for creating SEO content and ad copy. You will be able to write in hours thanks to this tool.
3. Surfer SEO
Best for: Search engine optimization (SEO) and content analysis
Surfer SEO is an AI app that specializes in SEO. It assists digital marketers to make their content search engines’ friendly. Surfer SEO uses artificial intelligence to scan your website and suggest actionable improvements for content, keywords and on-page SEO.
What are the benefits of Surfer SEO for digital marketers?
Keyword Research: Surfer SEO will help you find the best keywords for your blog posts and web pages. It even tells you what keywords your competitors using.
Content Optimization: Here it will assist you in optimizing your content to rank better on search engines. It gives you recommendations on content length, keyword density and topical relevance.
Site Audits: Surfer SEO also comes with the site audit. It will reveal possible SEO issues on your website so you can fix it.
Pro tips: Optimize your website and blog posts to rank successes on search engines by using Surfer SEO. It ensures you’re employing the proper keywords and best SEO practices.
4. Runway ML
Who it’s for: AI-powered video creation and editing
Video is the way of the future for content marketing. Runway ML allows digital marketers to produce high-quality videos in no time. Runway ML is AI software that can generate, alter and enhance videos in just a few steps.
How can digital marketers benefit from Runway ML?
Video Editing: Runway ML can be used for video editing such as trimming, special effects and audio changes. This could save you a lot of time.
AI Video Generation: Runway is also able to generate video content from text, in case you ever need a video for a product or campaign. For instance, you type a description and it produces a video based on your text.
Deepfake Prevention: AI can also be leveraged for deep fake video detection, critical to preserving the authenticity of content.
Pro Tips: Runway ML app for creating product videos, social media videos and even ad commercial. It’s ideal for marketers who need to produce videos on the cheap.
5. Zapier with AI Integration
Best for: Workflow automation
Zapier is an app that automates connections between other apps. Using Zapier’s artificial intelligence powers, online marketers can set up workflows that automate processes and save time. You can automate activities, like emailing, maintaining the CRM and posting on social media.
How will AI may benefit digital marketer with the Zapier?
Automation: Automate tasks between apps. For instance, when a new lead comes in through your website, Zapier can add them to your email list and automatically send a welcome email.
Integrations: Zapier integrates with 3,000+ applications like Google Sheets, Slack, Mailchimp, and others. You can pipe these apps together and automate your tasks with A.I.
AI-Driven Workflow: Zapier’s AI is able to learn from you based on the tasks you perform and automatically recommend the best manner of automation for your tasks. This can help make your process more efficient, and save you time.
Pro tips: Pair AI with Zapier to automate repetitive tasks, such as emailing people, generating reports, or posting on social media. This will free more time for you to concentrate on strategy.
6. Grammarly
Best for: Writing error-free content
Grammarly is a writing assistant that will help you with grammar, punctuation, style and tone. It taps AI to make suggestions about how you could improve your writing. For digital marketers this can help ensure all content is clear, professional and mistake free.
How can Grammarly benefit digital marketer?
Proofreading: Grammarly can proofread your content for words that are misspelled or misused as well as punctuation. It gives your content that final sheen of professionalism.
Style Suggestions: It offers style suggestions, including edits to tone and clarity. This can make it easier for marketers to write more comprehensible and engaging content.
Plagiarism Check: Grammarly also examines to see if your content is original. This is crucial for SEO because Google loves original content, and given the overlap on my niche topics with other blogs in this list, having unique content will help me compete.
Pro tips: Install Grammarly for proofreading blog posts, emails and ad copy. It makes sure that your content is professional and error-free.
7. HubSpot AI
Ideal for: Marketing automation and lead management
HubSpot is one the most popular inbound marketing tool. Artificial Intelligence based feature of it assist the marketers in Automating/Managing – tasks and leads & analyzing the data. You can more easily run campaigns, track customers, and optimize your marketing strategies with HubSpot’s AI tools.
What can digital marketers do with HubSpot AI?
Lead Scoring : HubSot’s AI can score leads according to how they have engaged, like opening emails or visiting your site. This helps prioritize high-quality leads.
Email Marketing Automation: HubSpot provides the automation of emails. It also can customize emails according to a customer’s behavior, and send them at the right moment.
Customer Insights – Track customer behaviour and get deeper insights with HubSpot AI. This is what allows you to make data-driven decisions.
Pro Tips: Utilize some of HubSpot’s AI tools to organize your leads, monitor user behavior, and receive help with email marketing automation. It’s great for scaling aspects of your business with individualized campaigns.